A story about Audio Cables (and bundling)
…It was always about piggyback marketing, branding, and getting your brand together with other brands that people know. It was all about co-branding, and not even the brand itself. There was some symbiosis happening, and consumers and retailers—neither was in control. The warranty and the quality didn’t matter; it was coming whether you liked it or not. And you wanted it—it was a good deal. It was value like no other. It was free, and you needed it. It solved a problem. You even bought shit you didn’t need just to get it.
What is a Niche?
What is a niche? Even though we use this term to describe a natural process, but how does it apply to business?
How to start an Ecommerce Business in 2025
We're on a mission to help others start their own ecommerce business — to skip the gatekeeping, the jargon, and the confusion. Whether you’re launching your first side hustle or your fifth store, we’re here to help you make that leap with the tools, the tips, and the community we wish we had at the start.
Because the world doesn’t need more meetings — it needs more makers.
A Walled Garden for Every Product you sell
Walled Gardens Are the Future of eCommerce Growth. The magnificient seven are talking about them at every company event. So why aren’t we using them as product sellers?